The classically-rugged Wilson Peak, at 14,017 ft., is the signature symbol for the San Juan Mountains and the inspiration for the mountain graphic that was used on Coors Banquet and is still used on the Coors Light packaging. The annual, exclusive ‘Crack a Coors on Wilson Peak’ package, available from July 11 – September 15, 2022, is an ideal package for the adventure seeker who is looking for an alpine challenge.


Guests will be picked up from the hotel in the early morning and chauffeured to the trailhead. Considered a challenging day climb (the trail encompasses Class 3 and Class 4 sections) participants must be physically fit to ascend. Guests will be guided to the summit of Wilson Peak where they will enjoy a packed lunch. Upon completion of hiking Wilson Peak, guests will have the opportunity to crack open their choice of a Coors Banquet or Coors Light. A perfect photo opportunity, guests are encouraged to snapshots and post to social media using #CrackaCoors, toasting with their Coors at this iconic mountain.

Back at The Hotel Telluride as part of the package, weary hikers can each rejuvenate with a 60-minute spa treatment (choice of massage or facial) during their stay. The Hotel Telluride also offers two outdoor hot tubs to further relax any sore muscles while soaking in the mountain views.

Your Crack A Coors Package Includes:

  • Three-night stay in a Signature King or Double

  • Bucket of Coors beers and fruit & cheese plate upon arrival

  • Breakfast for two daily

  • Private, guided tour by San Juan Outdoor Adventures to lead guests to the summit of Wilson Peak

  • Packed lunch for two by The Hotel Telluride with guest choice of Coors Banquet or Coors Light on Wilson Peak following the hike

  • Two 60-minute spa services at The Hotel Telluride to be used during the stay

The Hotel Telluride’s exclusive ‘Crack a Coors on Wilson Peak’ package starts from $2,399.00 (based on double occupancy), and is available from July 11 – September 15, 2022. A writer for Adventure Pro Magazine recently made this climb! » Read her first-hand account.